DigiTimes is reporting that Amazon.com has increased its production of Kindle Fire from 4 million units to 5 million units. This follows an earlier increase from 3.5 to 4. Although the thing has yet to ship and Amazon never says much about sales numbers, I think you can safely read into this that the Kindle Fire is selling well and Amazon doesn’t want to run out. Holiday season is upon us, obviously, and this is when Amazon makes its money. As we’ve discussed in the past, the company doesn’t stand to make much off the Fire itself, might even lose a little, but it’s a shopping cart through which customers can buy a lot more high margin items.
Stories You Might Like
There’s a lot happening in the world. Through it all, Marketplace is here for you.
You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible.
Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.
