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London looks back at the importance of Steve Jobs

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Jeremy Hobson: We’ll start this morning with Apple’s founder and former CEO Steve Jobs, who died yesterday at the age of 56. He came from California, he worked from California — but his influence stretched around the world.

I started off the day at the Apple Store here in London’s Covent Garden and spoke to some people who came to pay tribute.

Sam Ho: My name’s Sam Ho. I don’t want to sound too sentimental, but you know, this stuff has kind of changed my life — the way I listen to music, the way I get in touch with my friends, the way I access the Internet. You know, it’s just a life-changer.

Simona Vialla: Simona Vialla.

Hobson: What did Steve Jobs mean to you? You’re standing here, you’re using an iPhone?

Vialla: And also I have a Mac at home, a Macbook, an iPhone. I’m very, very sad about this. I love him.

Jeff Milewski: Jeff Malusci.

Hobson: What did he mean to you personally in terms of the products that you use?

Milewski: I use the Macintosh computers, even the older ones, they gave you like a creative spirit, and I think that whole campaign, “Think Different,” his 1984 commercial, that’s the year I was born.

There’s all these little connections, it’s a very inspirational, motivating energy he carries with him, and that just carries over to everything I’m doing now and what I want to do in the future.

Hobson: Now you sound like an American.

Milewski: I am.

Hobson: Do you think there’s something uniquely American about the innovation that came from Steve Jobs?

Milewski: I think it maybe is the confidence in your creative abilities, there’s an American side to that, I don’t know if it’s an identity thing and how we have all these inspirational figures to look up to, you know, the rest of the world does too, but America really has those world-wide recognized inspirational entrepreneurs. And I have that spirit, I think, and I think that’s unique to the Silicon Valley area.

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