The Punchline

Cheech and Chong ‘get high’ on Fiber One brownies

Mary Dooe Sep 27, 2011

Decades have passed since Cheech & Chong first rolled into our homes and hearts, smoke billowing out of their van.

And now, America is ready to embrace them again — this time via an essential American dietary need: Fiber.

General Mills has produced a series of videos, seen on the Fiber One website, promoting their 90 calorie Fiber One Brownies.

In “Cheech & Chong’s Magic Brownie Adventure,” the dynamic duo set out to deliver a truck full of their goodies to the “Flaming Pole” festival (no relation to any other, similarly named desert festivals, of course).

In case the reference to a slightly-less-than-legal substance wasn’t obvious enough, the campaign is summed up with the line: “Now that you’re getting older, you need a new kind of magic from your brownie.”

We’re here to help you navigate this changed world and economy.

Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.

In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.

Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.