Help us end the fiscal year strong. Donate by June 30. Give Now
The Punchline

Cheech and Chong ‘get high’ on Fiber One brownies

Mary Dooe Sep 27, 2011

Decades have passed since Cheech & Chong first rolled into our homes and hearts, smoke billowing out of their van.

And now, America is ready to embrace them again — this time via an essential American dietary need: Fiber.

General Mills has produced a series of videos, seen on the Fiber One website, promoting their 90 calorie Fiber One Brownies.

In “Cheech & Chong’s Magic Brownie Adventure,” the dynamic duo set out to deliver a truck full of their goodies to the “Flaming Pole” festival (no relation to any other, similarly named desert festivals, of course).

In case the reference to a slightly-less-than-legal substance wasn’t obvious enough, the campaign is summed up with the line: “Now that you’re getting older, you need a new kind of magic from your brownie.”

There’s a lot happening in the world.  Through it all, Marketplace is here for you. 

You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible. 

Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.