We fell short of our Fall Fundraiser goal of 2,500 donations. Help us catch up ⏩ Give Now
Codebreaker

El Cinco? 10/4, good buddy.

John Moe Sep 21, 2011

That’s the date that All Things D is reporting for the launch of the much-anticipated iPhone 5, which we call El Cinco because it sounds more swashbuckly. All Things D says the date could still slip but that’s the target and it’s coming up soon. The phone would then go on sale within a few weeks. All Things D says that this will be a big deal for reasons other than the phone:

it will be newly installed CEO Tim Cook’s first big product introduction, and the place where the public will get a first lengthy impression of him that may well set the tone for Cook’s new role.

And that’s why, said sources, although he’s never quarterbacked an Apple product announcement before, Cook is certain to preside over the iPhone 5 rollout.

One presumes he won’t be rocking the mock turtleneck but can he add that patina of mystery and coolness to the proceedings the way Jobs did?

Or who cares it’s only a stupid phone get over it?

There’s a lot happening in the world.  Through it all, Marketplace is here for you. 

You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible. 

Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.