Heinz and Wendy’s re-think ketchup and hamburgers
This final note today, an observation about ketchup, hamburgers and the slow pace of change.
First of all, ketchup. The Wall Street Journal had a big story this morning about Heinz and its new easy-to-use single-serve ketchup package that the company spent three years developing.
And Wendy’s, we learned today courtesy of the Associated Press, spent two-and-a-half years coming up with their new Dave’s Hot `N Juicy hamburger.
Which brings me to this: Whatever happened to just a plain old burger and fries?
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