Head designer Marko Ahtisaari (son of the former Finnish president/ Nobel laureate Martti Ahtisaari) hints that one key will be phone-owners' ability to be more social:
"When you look around at a restaurant in Helsinki, you'll see couples having their heads down instead of having eye contact and being aware of the environment they're in. Designing for true mobility...makes it easier for people to have more eye contact and be aware of their environment, and is an example of what people would not explicitly ask for but love when they get it."

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