The wireless carrier has decided not to hassle with different levels of texting plans anymore since most people seem to just want unlimited texting. To that end, its dispensed with incremental levels like 1000 texts for $10 and gone to two options: unlimited or pay-per-text, 20 or 30 cents depending on whether there are pictures. Surprising fact: the average American teenager sends ten trillion text messages per second and 85% of them are about that outfit Megan wore.

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Follow John Moe at @johnmoe