Wired is reporting that a new lawsuit filed in California alleges that tracking software from web analytics firm KISSmetrics violates privacy laws. The suit names KISSmetrics and its including Spotify, AOL, and Spokeo.
From Wired: “At issue are methods KISSmetrics used — first reported by Wired.com — to track users who have deleted their cookies. The company juggled a variety of other technologies including Flash, Silverlight, HTML5 and so-called ETags in cached browser files to place and read unique identifiers.”
At the end of July, KISSmetrics has announced it’ll change the way it does its tracking.
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