Stop following me.
Wired is reporting that a new lawsuit filed in California alleges that tracking software from web analytics firm KISSmetrics violates privacy laws. The suit names KISSmetrics and its including Spotify, AOL, and Spokeo.
From Wired: “At issue are methods KISSmetrics used — first reported by Wired.com — to track users who have deleted their cookies. The company juggled a variety of other technologies including Flash, Silverlight, HTML5 and so-called ETags in cached browser files to place and read unique identifiers.”
At the end of July, KISSmetrics has announced it’ll change the way it does its tracking.
As a nonprofit news organization, our future depends on listeners like you who believe in the power of public service journalism.
Your investment in Marketplace helps us remain paywall-free and ensures everyone has access to trustworthy, unbiased news and information, regardless of their ability to pay.
Donate today — in any amount — to become a Marketplace Investor. Now more than ever, your commitment makes a difference.
Thank you to our Marketplace Investors!
Your generosity keeps nonprofit journalism strong, now more