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Wired is reporting that a new lawsuit filed in California alleges that tracking software from web analytics firm KISSmetrics violates privacy laws. The suit names KISSmetrics and its including Spotify, AOL, and Spokeo.
From Wired: “At issue are methods KISSmetrics used — first reported by Wired.com — to track users who have deleted their cookies. The company juggled a variety of other technologies including Flash, Silverlight, HTML5 and so-called ETags in cached browser files to place and read unique identifiers.”
At the end of July, KISSmetrics has announced it’ll change the way it does its tracking.
Cheers to trustworthy journalism!
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