Find the latest episode of "This Is Uncomfortable" here. Listen
Codebreaker

Sprint may be ending the unlimited data party

John Moe Jul 20, 2011

Dan Hesse, the CEO of Sprint (the George Harrison of wireless carriers) says he doesn’t know how much longer Sprint can afford to offer unlimited data plans: “Every few months we take a look, we take a look at tonnage, and we take a look at all the things we’re doing to offload tonnage … we’ll just continue to monitor it. Nothing is forever … [but] we think it’s a terrific opportunity to differentiate ourselves in the market.”

Let me run that through the CEO translator program I got here… ah yes, here we go:

“WE ARE TOTALLY ENDING UNLIMITED DATA.”

Hesse also had harsh words for the proposed merger of Paul and Ringo, saying that a world dominated by John and “Pringo” (I’m stretching the analogy, stay with me) would mean the end of the wireless industry in America. He added, “If this thing goes through I hope you like 4G, because it’s going to be the last generation America ever gets.”

Marketplace is on a mission.

We believe Main Street matters as much as Wall Street, economic news is made relevant and real through human stories, and a touch of humor helps enliven topics you might typically find…well, dull.

Through the signature style that only Marketplace can deliver, we’re on a mission to raise the economic intelligence of the country—but we don’t do it alone. We count on listeners and readers like you to keep this public service free and accessible to all. Will you become a partner in our mission today?

Your donation is critical to the future of public service journalism. Support our work today – for as little as $5 – and help us keep making people smarter.