Yahoo! is reading your emails and still forcing me to type that stupid exclamation point at the end of its name*
Yahoo! is drawing the ire of a consumer lobby group called Which? (you’d think the two companies would get along given their shared penchant for irksome punctuation) over its new practice of scanning the contents of user emails to serve up ads. Yahoo! recently rolled out its new, optional spam filter as part of an email upgrade. If you choose to use the new version of email, you also give Yahoo! consent to pull keywords from your emails so they can better target ads. Or you can opt out of that. Google, of course, has been doing the same thing with Gmail for years and years now, which is why some people use Yahoo! in the first place. Microsoft, for its part, says they don’t read or scan any hotmail user emails.
*You’ve been around for years, Yahoo!, maybe stop yelling now.
As a nonprofit news organization, our future depends on listeners like you who believe in the power of public service journalism.
Your investment in Marketplace helps us remain paywall-free and ensures everyone has access to trustworthy, unbiased news and information, regardless of their ability to pay.
Donate today — in any amount — to become a Marketplace Investor. Now more than ever, your commitment makes a difference.