Yahoo! is drawing the ire of a consumer lobby group called Which? (you’d think the two companies would get along given their shared penchant for irksome punctuation) over its new practice of scanning the contents of user emails to serve up ads. Yahoo! recently rolled out its new, optional spam filter as part of an email upgrade. If you choose to use the new version of email, you also give Yahoo! consent to pull keywords from your emails so they can better target ads. Or you can opt out of that. Google, of course, has been doing the same thing with Gmail for years and years now, which is why some people use Yahoo! in the first place. Microsoft, for its part, says they don’t read or scan any hotmail user emails.
*You’ve been around for years, Yahoo!, maybe stop yelling now.
If you’re a member of your local public radio station, we thank you — because your support helps those stations keep programs like Marketplace on the air. But for Marketplace to continue to grow, we need additional investment from those who care most about what we do: superfans like you.
Your donation — as little as $5 — helps us create more content that matters to you and your community, and to reach more people where they are – whether that’s radio, podcasts or online.
When you contribute directly to Marketplace, you become a partner in that mission: someone who understands that when we all get smarter, everybody wins.