Codebreaker

Wow. Apple blinks first.

John Moe Jun 9, 2011

It’s rare to see Apple back down from anything when it comes to content on its ecosystem. They tend to set the rules and providers (music labels on iTunes, app developers, others) live by them. But Apple has just backed down from a condition for content providers in its app store. The new rule is that content providers can offer customers a link to subscribe outside the app store, they just aren’t allowed to post a BUY button to purchase stuff directly. Under the old rule, which was set to take effect this month, those same content providers would have to offer the same things at the same or lower price through Apple’s store. This might seem like no big deal but it’s a loosening of the Steve Jobs iron fist. Yesterday, we told you about the Financial Times challenging Apple by making a browser based app in HTML5 that circumvented the app store. Today it seems less likely that Apple will bring the (brushed steel, curved edge) hammer down on that.

As a nonprofit news organization, our future depends on listeners like you who believe in the power of public service journalism.

Your investment in Marketplace helps us remain paywall-free and ensures everyone has access to trustworthy, unbiased news and information, regardless of their ability to pay.

Donate today — in any amount — to become a Marketplace Investor. Now more than ever, your commitment makes a difference.

Raise a glass to Marketplace!

Just $7/month gets you a limited edition KaiPA pint glass. Plus bragging rights that you support independent journalism.
Donate today to get yours!