Codebreaker

You’ve heard of the Cult of Apple? There’s something to that

John Moe May 19, 2011
Codebreaker

You’ve heard of the Cult of Apple? There’s something to that

John Moe May 19, 2011

British researchers have found that the brains of Apple computer fans react to their preferred brand in the same way that deeply religious people respond to their faith. They studied brain activity of Apple fan test subjects under MRI equipment. The subjects were shown Apple products, interiors of Apple stores, stuff like that. They were also shown other products and things. When shown the Apple stuff, the brain activities were similar to activities of religious people looking at religious imagery. The findings were presented in a documentary that also featured the Bishop of Buckingham (who reads the Bible on his iPad) talking about how the architecture of an Apple store is full of archways and altars and stone floors, just like a cathedral.

We’re here to help you navigate this changed world and economy.

Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.

In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.

Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.