Lipitor or Zyrtec? How a doctor’s bad handwriting can change your prescription
How does a prescription for Lipitor turn into one for Zyrtec? Or the diabetes drug Avandia get mistaken for the potentially deadly blood thinner Coumadin?
In my story later today on Marketplace about the art and danger of pharmaceutical branding, you’ll hear from pharmacist and name safety expert Susan Proulx, who reveals a scary side effect of the pharmaceutical name game: thousands of drugs get mistaken for each other because their names either look or sound similar. Even more alarming, the incorrect drugs get into the hands of patients because of a doctor’s really bad handwriting, as Marketplace Health Desk intern Michael Bernstein illustrates in this video story.
Marketplace is on a mission.
We believe Main Street matters as much as Wall Street, economic news is made relevant and real through human stories, and a touch of humor helps enliven topics you might typically find…well, dull.
Through the signature style that only Marketplace can deliver, we’re on a mission to raise the economic intelligence of the country—but we don’t do it alone. We count on listeners and readers like you to keep this public service free and accessible to all. Will you become a partner in our mission today?