What have you always wondered about the economy? Tell us
Codebreaker

Sprint says NFC will be ready this year

John Moe Apr 5, 2011

When you’re the RC Cola of wireless carriers, you have to try a little harder. Sprint says it will have near field communications (NFC) available on its phones later this year. That would scoop Isis, a massive joint effort from Verizon, AT&T, and T-Mobile that likely won’t be ready until 2012. The revenue model will be a little different as well:

Rather than take a percentage of each transaction, as Isis plans, Sprint could share in revenue from sales of coupons sent to its customers’ handsets or targeted advertising, McGinnis said. Users’ purchases would be billed through their regular credit-card statements.

“That’s considered the holy grail in preventing bill shock,” said Richard Crone, president of Crone Consulting LLC in San Carlos, California. “All the carriers will have to work on merchant acceptance, which today is very low.”

As a nonprofit news organization, our future depends on listeners like you who believe in the power of public service journalism.

Your investment in Marketplace helps us remain paywall-free and ensures everyone has access to trustworthy, unbiased news and information, regardless of their ability to pay.

Donate today — in any amount — to become a Marketplace Investor. Now more than ever, your commitment makes a difference.