News In Brief

Here’s an incentive to return people’s calls

Kai Ryssdal Mar 8, 2011

This final note today, in which we learn once again the rich really are different. A consulting firm called The Spectrem Group did a survey of millionaires. Asked ’em how their financial advisors can keep them happy and, thus, keep their business.

The secret? Return phone calls quickly. Forty percent of people — well, millionaires — surveyed expect a call back within two hours. In fact, not getting their calls returned quickly was more likely to make people find new financial advisors than getting lousy financial advice was.

Me? I’m just happy when people call me.

As a nonprofit news organization, our future depends on listeners like you who believe in the power of public service journalism.

Your investment in Marketplace helps us remain paywall-free and ensures everyone has access to trustworthy, unbiased news and information, regardless of their ability to pay.

Donate today — in any amount — to become a Marketplace Investor. Now more than ever, your commitment makes a difference.