Check this out. So Charlie Sheen goes nuts and starts talking about how he's "winning". Uses the term a lot. And it's hilarious because he's having a nervous breakdown and drug problems, which is what we as a society find funny now yay. Sheen joins Twitter and uses the hashtag #winning. It catches on. If you go on Twitter to the hashtag #winning now, the first tweet you'll see is from Arby's.

It says

"Who's tried the Angus Three Cheese & Bacon? If you haven't, click here to save $1 off! Offer expires soon!"

Nothing to do with Sheen, no use of "#winning". But Arby's paid big bucks to sponsor that tag. A company called Poster Revolution bought "#tigerblood.

Follow John Moe at @johnmoe