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Codebreaker

NBA takes a cue from Farmville

John Moe Feb 14, 2011
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This week, the NBA is introducing a new game on Facebook called NBA Legend. It lets you create a player avatar, join a team, and then have a simulated career. It’s not an action game, you never shoot or pass or dunk, you just get skills and attributes that can increase the more time you put into it. OR you could always pay a little extra and increase your skills that way.

You know, like real pros don’t.

The NBA, according to the New York Times, is making a big push in social marketing.
But check it out: everyone makes money in this arrangement. From you.

If you spend a lot of time playing the game, both the NBA brand and the advertisements are soaking into your head. If you pay to upgrade, the NBA makes money and Facebook makes a 30% cut of that.

If you’re a member of your local public radio station, we thank you — because your support helps those stations keep programs like Marketplace on the air.  But for Marketplace to continue to grow, we need additional investment from those who care most about what we do: superfans like you.

Your donation — as little as $5 — helps us create more content that matters to you and your community, and to reach more people where they are – whether that’s radio, podcasts or online.

When you contribute directly to Marketplace, you become a partner in that mission: someone who understands that when we all get smarter, everybody wins.

Make a good investment!

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