TEXT OF STORY
JEREMY HOBSON: To San Francisco now where a three-day conference kicks off today for investors and entrepreneurs with an interest in internet domains. We’re all familiar with “dot-com” and “dot-org.” But soon you’ll be able to get “dot-consumer-electronics” or “dot-hockey.”
From our Entrepreneurship Desk at Oregon Public Broadcasting, Mitchell Hartmann reports on the race to make money from these new domains.
MITCHELL HARTMAN: The Oklahoma land rush from the movie “Far and Away” is being used to promote today’s conference, which is all about staking a claim to one of these new Internet domains.
KIEREN MCCARTHY: It’ll cost you $185,000.
Kieren McCarthy’s running the conference. He used to work for the agency that’s selling the new top-level domains.
Right now, there are 21 of these — like dot-com, dot-net. But $185,000 could buy you a new one — say, dot-sport or dot-Vegas.
MCCARTHY You would have an ending, and then people would fight over the second-level domains.
And when he says “fight” he means ‘pay’ — for addresses like golf-dot-sport or hotels-dot-Vegas.
Lauren Weinstein of People for Internet Responsibility warns the land rush will bring cybersquatters.
LAUREN WEINSTEIN: Harrah’s, for example, not only do they feel they have to sign up for dot-Vegas, but if someday there’s a dot-gambling, you have to sign up for that one.
Trademarks will be protected, so dot-GE can be purchased only by GE.
I’m Mitchell Hartman for Marketplace.
Marketplace is on a mission.
We believe Main Street matters as much as Wall Street, economic news is made relevant and real through human stories, and a touch of humor helps enliven topics you might typically find…well, dull.
Through the signature style that only Marketplace can deliver, we’re on a mission to raise the economic intelligence of the country—but we don’t do it alone. We count on listeners and readers like you to keep this public service free and accessible to all. Will you become a partner in our mission today?