Find the latest episode of "The Uncertain Hour" here. Listen
News In Brief

The cost of a Super Bowl ad over a year in time

Kai Ryssdal Feb 7, 2011

This final note today, a last word and some perspective on the utter ridiculousness of Super Bowl ads. More specifically, how much money companies spend on them. Barry Ritholtz, at his blog The Big Picture, annualized the $2.8 million or so that 30 seconds of air time during the game costs, how much that would be in a year at that rate of spending: $3.2 trillion.

So here’s the perspective part. The entire German economy — the biggest in Europe? $3.3 trillion.

My favorite, by the way? Eminem and the Chrysler ad.

Marketplace is on a mission.

We believe Main Street matters as much as Wall Street, economic news is made relevant and real through human stories, and a touch of humor helps enliven topics you might typically find…well, dull.

Through the signature style that only Marketplace can deliver, we’re on a mission to raise the economic intelligence of the country—but we don’t do it alone. We count on listeners and readers like you to keep this public service free and accessible to all. Will you become a partner in our mission today?

Your donation is critical to the future of public service journalism. Support our work today – for as little as $5 – and help us keep making people smarter.