What have you always wondered about the economy? Tell Us
News In Brief

The Daily: Is News Corp.’s iPad-only news publication the future of digital journalism?

Jaclyn Giovis Feb 2, 2011
News In Brief

The Daily: Is News Corp.’s iPad-only news publication the future of digital journalism?

Jaclyn Giovis Feb 2, 2011

Extra! Extra! Read all about it — on your iPad. The Daily, the first national news publication created exclusively for the iPad, was born Wednesday – the child of an alliance between Rupert Murdoch’s News Corp. and Steve Jobs’ Apple Inc.

The media magnate is betting on two things: 1.) Apple has a winning technology platform in the iPad – a pretty safe bet. 2.) Journalism content produced exclusively on this platform will usher in a new future for journalism, namely one that can generate ad revenue and entice online users to pay for Web content. That one is riskier.

The Daily offers a mix of text, photos, video, audio, and interactive features in a digital magazine-like format that will publish 365 days a year. Users can explore 360-degree photos, for example, and tailor the content they receive. Topic areas include news, gossip, opinion, arts & life, apps & games, and sports.

The publication currently is only offered in Apple’s iPad App Store, and it’s available free for two weeks. After that, it’ll cost subscribers 99 cents a week, or $39.99 a year.

Will The Daily be the future model for digital journalism? It’s still too early to tell. Will it be part of your daily grind? Let us know your thoughts!

Marketplace is on a mission.

We believe Main Street matters as much as Wall Street, economic news is made relevant and real through human stories, and a touch of humor helps enliven topics you might typically find…well, dull.

Through the signature style that only Marketplace can deliver, we’re on a mission to raise the economic intelligence of the country—but we don’t do it alone. We count on listeners and readers like you to keep this public service free and accessible to all. Will you become a partner in our mission today?

Your donation is critical to the future of public service journalism. Support our work today – for as little as $5 – and help us keep making people smarter.