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Marketplace Morning Report

Ohio is for lovers of smart transit

May 20, 2019

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The age of fraud

May 17, 2019
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Marketplace Morning Report
Codebreaker

Why Apple’s 1984 ad ran only once

John Moe Feb 1, 2011
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Apple’s commercial in the 1984 Super Bowl is one of the most famous of all time. Not bad for a commercial that only ran one time. It’s a take off on George Orwell’s 1984 and features a jogger (okay, maybe that part’s not so Orwellian) smashing a screen displaying a Big Brother like figure who is supposed to represent Windows. It was directed by Ridley Scott, who had recently made Blade Runner and it had that same dystopian vibe.

Some back story has been emerging this week about the spot. Apparently, while Steve Jobs was pretty excited about it back in the day, Apple’s board hated it, wanted to not run it, wanted to fire the ad agency. But the commercial spot was bought and paid for and so the ad ran. Once. But never again.

How We Survive
How We Survive
Climate change is here. Experts say we need to adapt. This series explores the role of technology in helping humanity weather the changes ahead.