Facebook to leverage "likes" into ads

John Moe Jan 25, 2011

Advertising Age reports that the next generation of Facebook ads will be based on what pages you say you like (the modern version of the old fan page). You’ll see ads based on what you like but your friends will also see ads based on who you like. So if you’re a fan of Stephen King, Facebook will figure there’s a good chance your friends are too or that they could become consumers of King-related stuff because they like you and trust you. It also works on check-ins, your friends will know you went to a certain store and they’ll get ads for it. It’s a logical extension so it shouldn’t be surprising but it’s also another case of Facebook using your personality and your friends to sell you stuff.

We’re here to help you navigate this changed world and economy.

Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.

In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.

Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.