Facebook to leverage "likes" into ads

John Moe Jan 25, 2011

Advertising Age reports that the next generation of Facebook ads will be based on what pages you say you like (the modern version of the old fan page). You’ll see ads based on what you like but your friends will also see ads based on who you like. So if you’re a fan of Stephen King, Facebook will figure there’s a good chance your friends are too or that they could become consumers of King-related stuff because they like you and trust you. It also works on check-ins, your friends will know you went to a certain store and they’ll get ads for it. It’s a logical extension so it shouldn’t be surprising but it’s also another case of Facebook using your personality and your friends to sell you stuff.

As a nonprofit news organization, our future depends on listeners like you who believe in the power of public service journalism.

Your investment in Marketplace helps us remain paywall-free and ensures everyone has access to trustworthy, unbiased news and information, regardless of their ability to pay.

Donate today — in any amount — to become a Marketplace Investor. Now more than ever, your commitment makes a difference.