Retail gets into the Halloween spirit

Eve Troeh Oct 27, 2010
HTML EMBED:
COPY

Retail gets into the Halloween spirit

Eve Troeh Oct 27, 2010
HTML EMBED:
COPY

TEXT OF STORY

JEREMY HOBSON: Just a few shopping days left until Halloween. And I don’t have a costume yet. I could spend $365,000 on the original Darth Vader costume. Or maybe not.

But as Marketplace’s Eve Troeh reports, we’re all going to spending a bit more this Halloween.


Eve Troeh: Consumers may be spooked about the overall economy, but Halloween sales are expected to grow 4 percent this year. That’s got retailers thinking…

“It’s alive!”

More stores want in on the Halloween act. At Los Angeles boutique Matrushka, designer Laura Howe added homemade costumes to the custom party dresses in her display window.

Laura Howe: It’s really pulled people into the store.

The costumes sold out, so she and partner Gina Rogers are making more.

TROEH: Let’s see, six pink things sticking out of a black and white cow dress. So those would be …

HOWE: The utters.

Prices range from $30 to $60. Big retailers Target and Victoria’s Secret have designer costumes, too. Those go up to $200.

Costumes may seem frivolous when money is tight. But retail analyst Wendy Liebmann says Halloween is a recession-friendly holiday.

WENDY LEIBMAN: Cheap thrills, absolutely. And everybody happy for a moment, inexpensively.

Unlike those other holidays around the corner, Halloween doesn’t come with plane tickets, gifts, or fancy meals to worry about.

I’m Eve Troeh for Marketplace.

There’s a lot happening in the world.  Through it all, Marketplace is here for you. 

You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible. 

Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.