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Kai Ryssdal: Now it’s time for today’s installment of government statistics intended to explain why the economy is, or is not, where we’d like it to be. Consumer spending is the number du jour. According to the Commerce Department, we spent a teeny bit more in August than we did a month earlier. Four-tenths of 1 percent more to be exact. That was a teeny bit better than analysts expected. And it is a teeny bit of good news for retailers. They’ve been stuck the past couple of years in a discounting frenzy that’s made it impossible to selling anything without practically giving it away. But today’s numbers might finally give them a little pricing wiggle room, as Janet Babin reports.
Janet Babin: Wal-Mart was one of the first to raise prices on certain products back in August. Now, small pockets of stores are daring to follow suit.
Analyst John Morris at BMO Capital Markets has seen a few specialty retailers try price increases on for size.
John Morris: We’ve seen some strength in certain kinds of items in fashion, such as a military jacket at one retailer; such as a really on the mark, on-trend styling of sweaters at another retailer.
Some stores will probably try to bump up prices just a notch, even if most shoppers don’t bite.
Professor John Quelch at Harvard Business School says retailers know that some of us out there won’t notice the higher price tag.
John Quelch: At least if you have set the list price high, you’re in a position to perhaps sell some of the merchandise at that higher price, and I think that’s what the retailer’s looking to do this season.
Other retailers would like to raise prices, but they can’t. Many consumers are addicted to deep discounts.
Ellen Davis is with the National Retail Federation.
Ellen Davis: We’re not seeing consumers go to the stores and just decide to buy a flat-screen TV or a GPS like they may have in 2005 or 2006.
Stores that do raise prices may be able to attract value-conscious consumers when they slash prices: The higher the list price, the deeper the discount appears.
I’m Janet Babin for Marketplace.
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