The countdown is on- we need to raise $200,000- help us reach our goal by tomorrow. Donate Now

TV networks battling Internet TV, DVRs

Stacey Vanek Smith Sep 20, 2010
HTML EMBED:
COPY
A customer looks at a display of flat screen televisions. Justin Sullivan/Getty Images

TV networks battling Internet TV, DVRs

Stacey Vanek Smith Sep 20, 2010
A customer looks at a display of flat screen televisions. Justin Sullivan/Getty Images
HTML EMBED:
COPY

TEXT OF STORY

Bob Moon: The new TV season kicks off tonight with some very glossy new shows. Just wait a commercial minute, though: Aren’t audiences shrinking, along with ad dollars? In spite of, or perhaps because of that, the networks are spending big on their line-ups.

Here’s Marketplace’s Stacey Vanek Smith.


Stacey Vanek Smith: From NBC’s mysterious new drama “The Event” to CBS’s revival of “Hawaii Five-0,” to the tabloid-tacular new season of Dancing with the Stars — featuring Bristol Palin and Jersey Shore’s The Situation — this season’s new line-up is impressive, and expensive, says Bill Carroll with Katz Television Group.

Bill Carroll: The shows are really bringing the competitive level to a new high.

Networks are losing audience to cable channels, mobile devices and the Internet. Katz says this season is a reminder that there’s still big money in TV and that nothing brings in the numbers the networks do.

Carroll: Even if viewers watch on their TiVo or their iPad, it starts on broadcast television.

Porter Bibb: This is the last gasp of network television.

That’s Porter Bibb with Media Tech Capital Partners.

Bibb: The networks are spending unconscionably in an attempt to try to stave off the continuing erosion of network audiences.

Bibb says consumers want to watch shows when they have time — on their DVRs or online, via Hulu or Netflix. And Apple and Google are both poised to unveil their TV devices. Bibb says throwing money at special effects, all-star casts and marketing campaigns is all the networks have got right now.

Bibb: That’s what you do if you’re running a business and you haven’t got an answer to the new environment.

Still, Bibb says, the expensive new line-ups could pay off. Bibb agrees high-quality scripted shows are exactly what people will pay to watch on their DVRs, iPads and phones.

I’m Stacey Vanek Smith for Marketplace.

There’s a lot happening in the world.  Through it all, Marketplace is here for you. 

You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible. 

Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.  

The countdown is on 

We’re trying to raise $200,000 by tomorrow! Help us reach our goal.