We've been waiting for the alleged “Google Me” project to surface for a while now. Supposedly it was going to be Google's Facebook killer, a social networking site that took on Zuckerbergia.
This despite The Goog's not so stellar track record of launching Big New Products like Google Wave and Google Buzz (maybe the problem was how much those names sounded like laundry detergents?).
But Google Me never seems to get here. Like killer bees and the widespread adoption of the metric system, it's always about to arrive.
Now Google's Eric Schmidt says social networking on Google will be subtle and incremental. You'll be able to pull in stuff from Twitter or Flickr, find out when someone saw your YouTube video. And play Farmville. Always with the Farmville. We'll never escape Farmville.