Codebreaker

Walmart gets into wireless business

John Moe Sep 14, 2010

Walmart will begin offering their own branded wireless service (partnered through T-Mobile) starting next Monday. The retailer already offers cell plans through AT&T, Verizon, Sprint and T-Mobile. This will add a service option for a plan under its own name.

You’ll have to pay for the phone, but they’re relatively cheaper – you can get a Nokia for $35. And it’ll cost $45 each month for unlimited calling and texting. But data is insanely expensive. $40 for 1gb, which compares to AT&T’s $25 for 2gb or T-Mobile’s own $30 for unlimited. The data can be shared among multiple phones in the same family but still that’s a ton of cash.

As a nonprofit news organization, our future depends on listeners like you who believe in the power of public service journalism.

Your investment in Marketplace helps us remain paywall-free and ensures everyone has access to trustworthy, unbiased news and information, regardless of their ability to pay.

Donate today — in any amount — to become a Marketplace Investor. Now more than ever, your commitment makes a difference.