Share on
HTML EMBED
Click to Copy
Make Me Smart with Kai and Molly

Episode 114: Antitrust the process

May 21, 2019

Latest Episodes

Share on
HTML EMBED
Click to Copy
Share on
HTML EMBED
Click to Copy
Share on
HTML EMBED
Click to Copy
Marketplace Morning Report
Share on
HTML EMBED
Click to Copy
Marketplace Morning Report
Share on
HTML EMBED
Click to Copy
Marketplace Tech
Share on
HTML EMBED
Click to Copy
Share on
HTML EMBED
Click to Copy
Marketplace Morning Report
Share on
HTML EMBED
Click to Copy
Share on
HTML EMBED
Click to Copy
Marketplace Morning Report
Share on
HTML EMBED
Click to Copy
The Greenwash Brigade

100% recyclable… bath tissue? Yuck.

Janne K. Flisrand Jul 27, 2010
Share Now on:

A Minnesota colleague of mine, Cindy Ojczyk, sent me a tip on some bath tissue she’d spied that was labeled “100% Recyclable.”

When I went to do a little homework, I found a good greenwashing blog post on the product already online identifying the same issue. I also found a reference to the “company” (Advantage Marketing, a redistribution network) on the site of Conservatree, a former-paper-products-distribution-company-turned-nonprofit. I haven’t heard of them, but their site looks believable – can anyone confirm they are as good as they sound?

For what it’s worth, they list Advantage Renature as having 20% post-consumer recycled content. Could be worse.

The remaining question: why in the world would you market your bath tissue as recyclable?

How We Survive
How We Survive
Climate change is here. Experts say we need to adapt. This series explores the role of technology in helping humanity weather the changes ahead.