Advertisers love Derek Jeter. According to a survey by SportsBusinessDaily

The New York Yankees shortstop rakes in $9 million a year from endorsement deals with Nike, Gillette, Gatorade and others, and makes $31 million dollars annually, according to Forbes Magazine (via Digital Journal).

Most attribute Jeter's marketability to the fact that he's good on and *off the field. Its refreshing to know that good guys don't always finish last.
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