🚗 🚙 Turn your trusty old car into trustworthy journalism Learn more
Codebreaker

Microsoft paying developers to build apps for Windows Phone 7

John Moe Jul 14, 2010

Microsoft is getting ready to make a big push in mobile but it obviously isn’t going to have very many apps at the time of launch. Nowhere near Apple’s 225,000, nowhere near Android’s 65,000. So they’re paying people to play with them.

The company is providing financial incentives ranging from free tools and test handsets to funds for software development and marketing, said Todd Brix, a senior director at Microsoft who works with app developers. In some cases, Microsoft is providing revenue guarantees, and will make up the difference if apps don’t sell as well as expected, he said.

(via @jrothmanshore on Twitter)

There’s a lot happening in the world.  Through it all, Marketplace is here for you. 

You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible. 

Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.