What have you always wondered about the economy? Tell Us
Codebreaker

Microsoft paying developers to build apps for Windows Phone 7

John Moe Jul 14, 2010

Microsoft is getting ready to make a big push in mobile but it obviously isn’t going to have very many apps at the time of launch. Nowhere near Apple’s 225,000, nowhere near Android’s 65,000. So they’re paying people to play with them.

The company is providing financial incentives ranging from free tools and test handsets to funds for software development and marketing, said Todd Brix, a senior director at Microsoft who works with app developers. In some cases, Microsoft is providing revenue guarantees, and will make up the difference if apps don’t sell as well as expected, he said.

(via @jrothmanshore on Twitter)

Marketplace is on a mission.

We believe Main Street matters as much as Wall Street, economic news is made relevant and real through human stories, and a touch of humor helps enliven topics you might typically find…well, dull.

Through the signature style that only Marketplace can deliver, we’re on a mission to raise the economic intelligence of the country—but we don’t do it alone. We count on listeners and readers like you to keep this public service free and accessible to all. Will you become a partner in our mission today?

Your donation is critical to the future of public service journalism. Support our work today – for as little as $5 – and help us keep making people smarter.