A couple of recent news items have got us thinking about the future of e-mail. First, Google announced that its Google Wave service was officially out of beta testing, meaning they’re done with the development of it, it’s a full-fledged thing. But Wave has been anything but a success since its launch last year. What was supposedly the evolution of email has been an interesting experiment without very widespread adoption. And while Wave stumbled, e-mail just keeps trucking along.
Second item: last week Facebook COO Sheryl Sandberg gave a speech where she predicted that e-mail was on the way out, to be replaced by instant messaging, texting, and messages through social media. She cited a study by the Pew Internet and American Life Project that said only 11% of American teenagers use e-mail on a daily basis.
We speak to that study’s author, Amanda Lenhart, who puts those numbers in context. We also check in with market researcher Sara Radicati who tells us that e-mail is actually growing.
There’s a lot happening in the world. Through it all, Marketplace is here for you.
You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible.
Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.