The home page of the Web site Twitter.
The home page of the Web site Twitter. - 
Listen To The Story

The social media site Twitter has become huge. 100 million plus members, 30 billion posts last month. Even if you don't tweet, it's become an important source of real time news reporting and a way of keeping in touch with people.

But have you heard of the Fail Whale? It's a cartoon illustration of a whale being carried through the sky by a bunch of birds. It's what Twitter users see when the site has crashed from too much traffic. That's been happening a lot lately.

So much so that Twitter apologized on their blog:

From a site stability and service outage perspective, it's been Twitter's worst month since last October.

They say they traffic from the World Cup is partially to blame.

Seems like a good time to take stock of Twitter. It's popular, sure, growing, it's been around too long to be considered a fad. But what is it and what will it be? We talk with Julio Ojeda-Zapata, tech columnist for the St Paul Pioneer Press and author of Twitter Means Business and David Carr, media columnist for The New York Times.

“I think the best compliment I can give is not to say how much your programs have taught me (a ton), but how much Marketplace has motivated me to go out and teach myself.” – Michael in Arlington, VA

As a nonprofit news organization, what matters to us is the same thing that matters to you: being a source for trustworthy, independent news that makes people smarter about business and the economy. So if Marketplace has helped you understand the economy better, make more informed financial decisions or just encouraged you to think differently, we’re asking you to give a little something back.

Become a Marketplace Investor today – in whatever amount is right for you – and keep public service journalism strong. We’re grateful for your support.