Tech Crunch reports that 7-Eleven has struck a deal with Zynga to brand various products in the stores with Zynga games like Farmville, Mafia Wars, and YoVille. The items will feature codes that you can redeem to, I don't know, buy a cow or kill a guy or whatever YoVille is. BUT! The big story here is that Zynga says 10% of the US population is now playing Farmville. 10 %! So look out at the street, if you see 10 people, one of them is worried over their digital pig. What have we become?