Wawa is planning to celebrate its billionth surcharge-free ATM withdrawal by staging a parade in Philadelphia. The convenience store, with chains across the Mid-Atlantic region of the U.S., says its surcharge-free ATM transactions have saved customers more than $1.3 billion in fees since it began the service in 1996.
In a press release, Wawa President and CEO Howard Stoeckel said:
"While most people associate Wawa with quality products and the coffee and hoagies they can't live without, for many customers, Wawa's surcharge-free ATMs are a way of life... In fact, we have three times the traffic to ATMs in our stores than all other banks in the region have to their ATMs. Our ATMs have truly become a source of convenience and savings that our customers can't live without and we are thrilled to celebrate our commitment to providing customers with the highest level of value and convenience possible."
In addition to the parade, Wawa customers will also have the chance to win a Wawa beverage coupon for a free 16-ounce Wawa iced tea or fruit drink with each transaction. Coupons will be dispensed randomly out of all Wawa ATM machines in each of its 570 stores. You can visit the Wawa site here.