Apple to unveil operating system upgrades
Apple says it will unveil a new version of the iPhone operating system at an event on Thursday, April 8. Several tech Web sites have already outlined and speculated on what upgrades we may see.
Among the features that may be included in the next version of the software: multitasking and integrated ads. Multitasking has been considered a weakness of the iPhone, especially in comparison to other smartphones, but most tech analysts expect that to change with the new software.
Meanwhile, the new operating system may also include a new mobile ad platform.
Apple got into a tug-of-war with Google over AdMob last year–and lost. Apple settled for Quattro Wireless, another mobile advertising company, which it bought in January. Since the purchase, Apple has been mum about its plans for Quattro within Apple, but the event on Thursday could serve as a coming-out party for a new advertising platform that is integrated with the iPhone software development kit.
Read CNET’s list of what you may be in store for with Apple iPhone OS 4.0 here. And PCWorld’s five predictions here.
There’s a lot happening in the world. Through it all, Marketplace is here for you.
You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible.
Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.