The Greenwash Brigade

The bold look of Kohler’s double-speak

Jim Nicolow Apr 5, 2010
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The Greenwash Brigade

The bold look of Kohler’s double-speak

Jim Nicolow Apr 5, 2010

Now here’s a double-speak that made me do a double-take: Apparently, depending on which magazine you’re reading, Kohler plumbing fixture ads have very different messages. A recent EcoGeek post points out that their National Geographic ads tout water efficiency, while their Wired ads feature a nine-headed water-hog shower. The bold look of hyprocricy.

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