I am the Lorax and I speak for the…coal?
Unbelievable. Dr. Seuss must be rolling in his grave. Three businessmen have hijacked the name of the Dr. Seuss environmentalist classic, “The Lorax” to greenwash a planned coal gasification and chemical plant: I bring you LoraxAg, “architects of clean technologies.”
It’s two-for-one: I’m offended both as an environmentalist and as an architect.
I am the Lorax and I speak for the… well, for the high sulfur coal…and synthetic fertilizer?
The company brochure (PDF) reads like a Twilight Zone version of the Dr. Seuss classic. Amid warm and fuzzy pictures of hands planting a seedling (and rail cars presumably full of ‘clean’ coal), the brochure boasts that the chemical plant will produce “ammonia, urea, and sulfuric acid” with “inexpensive high sulfur coal reserves” bringing “high paying, high skill jobs.”
Yeah, that definitely reminds me of the Lorax: The part about chopping down Truffula Trees and emitting Gloppity Glop and Schloppity Schlop in order to provide jobs for the Once-ler family. Guys, you’re not the Lorax. You’re Once-lers! ‘Once-ler-Ag’ would be a more fitting moniker, ‘architects of greenwash’
It’s barely February, and we already have a contender for greenwash of the year.
If you’re a member of your local public radio station, we thank you — because your support helps those stations keep programs like Marketplace on the air. But for Marketplace to continue to grow, we need additional investment from those who care most about what we do: superfans like you.
Your donation — as little as $5 — helps us create more content that matters to you and your community, and to reach more people where they are – whether that’s radio, podcasts or online.
When you contribute directly to Marketplace, you become a partner in that mission: someone who understands that when we all get smarter, everybody wins.