Stores gear up for post-Christmas rush

Jill Barshay Dec 25, 2009
HTML EMBED:
COPY

Stores gear up for post-Christmas rush

Jill Barshay Dec 25, 2009
HTML EMBED:
COPY

TEXT OF STORY

BILL RADKE: If you celebrate Christmas, this is a day for opening presents, not buying them. But for America’s retailers there’s always tomorrow. Marketplace’s Jill Barshay has our story.


JILL BARSHAY: Usually, retailers wait until after Christmas to promote post-holiday sales.

Dana Telsey says they started early this year. She tracks the retail sector at Telsey Advisory Group.

Dana Telsey: Yes, we’re even seeing some of the post-Christmas promotions being called out as early as this week.

JC Penny’s opening at 5 a.m. tomorrow. Wal-Mart says discounts on some products will be deeper than they were before the holidays.

But retailers kept low inventories this recession year.

Karen MacDonald is a spokesperson for Taubman, a mall owner. She says many stores ran out of items and customers had to buy gift cards yesterday.

Karen MacDonald: Some of the stores are already introducing spring merchandise and resort ware onto the floors this week because they just don’t have a lot of the winter merchandise left over.

She says shoppers in those stores may find 70 percent-off stickers are a remnant of post-Christmas past.

In New York, I’m Jill Barshay for Marketplace.

We’re here to help you navigate this changed world and economy.

Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.

In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.

Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.