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Hope in the midst of global greenwash

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I love Jim’s items, but I’ve been advocating for a gift-free family Christmas for years because I dislike obligatory (and all) shopping and never see those ads. This year, I got the “draw names” plan adopted, and my gun-loving brother-in-law (who doesn’t read this blog) is getting a donation to the Minnesota DNR’s firearm safety program.

I still have two highlights – a planetary greenwash champion, and a hopeful greenwash-buster.

First, for all the hype about good work on climate change, claims of progress are hooey. Leading scientists now say we need to limit CO2 to 350ppm to avoid the worst effects – and we’ve already passed it. So, let’s look at the efforts.

2009’s best greenwash-busting source is mobile GoodGuide access. Some very smart people (the first one a Professor at the University of California-Berkeley) have done detailed research to “provide the world’s largest and most reliable source of information on the health, environmental, and social impacts of the products in your home.” Better yet, they’ve made it accessible while shopping with a mobile phone.

My vote? Send the GoodGuide folks to the next climate change talks.

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