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Stacey Vanek-Smith: The magazine-publishing industry has been pretty hard hit this year. Just last month, Gourmet, Cookie and Modern Bride shut down. But a new magazine will hit stores this weekend. It’s called Scrubs and it’s aimed at nurses. Ashley Milne-Tyte reports.
Ashley Milne-Tyte: Fed up of seeing your make-up wear off during a 12-hour shift? That’s just one of the topics the first issue of Scrubs will tackle. The magazine also has money, career and, relationship advice. Hint: If you’re dating a doctor, don’t carry on like the characters on “Grey’s Anatomy.”
Publisher Mike Singer says the U.S. has three million nurses.
Mike Singer: And the nursing field is growing very quickly. It’s really America’s largest growing profession. So nurses are affluent, they’re great consumers themselves, but more important than that, they’re persuasive product advocates.
He says when trusted nurses talk up a product their patients are likely to try it too. That’s great news for advertisers. The first issue has ads for nutritional supplements, job sites and fashion brands like Baby Phat. It makes scrubs for the style-conscious nurse.
I’m Ashley Milne-Tyte for Marketplace.
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