The Greenwash Brigade

"Natural" strikes again – and someone calls it out

Janne K. Flisrand Apr 23, 2009

Amy Tennery at Slate’s “The Big Money” highlights “Green claims that make us see red.”

She must be reading Heidi’s posts, because she talks the same talk about Clorox “Green Works” products and sends people to Environmental Working Group’s Cosmetics Database as she rails about Sephora’s “Natural Standards.” They both make good use of the wonderful word “natural.” sigh.

I especially liked her explanation of the (environmental) harm of hand sanitizers, a new explanation to me.

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