TEXT OF STORY
Renita Jablonski: A heads-up if you’re having sausage or bacon this morning, this next story has a grizzly start. HBO debuts a new film tonight that isn’t sitting well with the pork industry. Stacey Vanek-Smith looks at how it could affect the other white meat.
Accuser: Clearly your honor, it is torturing an animal. Was that animal suffering?
Defender: No sir, I don’t think it was.
Stacey Vanek-Smith: Death on a Factory Farm chronicles some grizzly practices at an Ohio pork producer. Bradley Miller is the director of The Humane Farming Association, which gathered some of the key footage. He hopes the film will have a commercial impact. He says after his association’s campaign against veal in the 80’s, sales plummeted.
Bradley Miller: So we’re hopeful that we can have a similar effect within the pork industry. That this will prompt them to clean up their act in response to consumer pressure.
The practices of the Ohio hog farm are not typical, says Paul Sundberg with the National Pork Board. And he says if consumers start to vote with their wallets, the industry will listen.
Miller: There certainly is that incentive, when the marketplace says, this is what we want to do. When producers hear that, they can respond.
Pork sales are holding up in the lean economy. Other more expensive meats have seen sales decline.
I’m Stacey Vanek-Smith for Marketplace.
We’re here to help you navigate this changed world and economy.
Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.
In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.
Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.