The Marketplace Reader

Random act of greenness or a job well done?

Richard Core Jul 25, 2008

KB Home has announced it will commit to a new set of environmental standards in its housing developments, including making all of its new communities opening in 2009 compliant with the government’s “Energy Star” certification requirements.

Marketplace’s Greenwash Brigade blogger Jim Nicolow has some views on whether KB Home’s action is just another “act of random greenness” or a job well done.

And here’s KB Home’s press release.

Marketplace is on a mission.

We believe Main Street matters as much as Wall Street, economic news is made relevant and real through human stories, and a touch of humor helps enliven topics you might typically find…well, dull.

Through the signature style that only Marketplace can deliver, we’re on a mission to raise the economic intelligence of the country—but we don’t do it alone. We count on listeners and readers like you to keep this public service free and accessible to all. Will you become a partner in our mission today?

Your donation is critical to the future of public service journalism. Support our work today – for as little as $5 – and help us keep making people smarter.