Verizon has a new TV ad for the LG Dare phone that has set off a storm of complaints from animal rights groups, including the Humane Society of the U.S., PETA and the ASPCA. The ad shows a man climbing a junk-yard fence just so he can enjoy touching the screen on the cell phone. He comes face-to-face with two pit bulls whose chains come up just short of his reach. Advertising Age has a story on the controversy and the flood of blog comments and debate it’s touched off. Despite calls from the various animal-rights groups to remove the ad, Verizon says it’s sticking with it.
Here’s the ad:
If you’re a member of your local public radio station, we thank you — because your support helps those stations keep programs like Marketplace on the air. But for Marketplace to continue to grow, we need additional investment from those who care most about what we do: superfans like you.
Your donation — as little as $5 — helps us create more content that matters to you and your community, and to reach more people where they are – whether that’s radio, podcasts or online.
When you contribute directly to Marketplace, you become a partner in that mission: someone who understands that when we all get smarter, everybody wins.