The Marketplace Reader

Now boarding: passengers holding ads

Richard Core Jul 15, 2008

Advertisers have found yet another open space — and a client definitely in need of cash — to push their products: the airline boarding pass. The ads will appear on passes customers print at home.
Sojern Inc., which is selling the ads, said Delta Air Lines Inc. would begin using the ads on Tuesday for flights to Las Vegas and on all other domestic destinations soon afterward. American Airlines, Northwest Airlines, US Airways, Continental Airlines, and United Airlines have also signed up, Sojern said.

We’re here to help you navigate this changed world and economy.

Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.

In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.

Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.