TEXT OF STORY
Scott Jagow: It’s hard to explain why Congress moves as slow as a wet weekend on some things, but it jumps to it on others. It’s only been a few days since Microsoft made its hostile bid for Yahoo. But today on Capitol Hill, there’s an anti-trust hearing about it. More now from Lisa Napoli.
Lisa Napoli: Just about a year ago, Microsoft was crying foul over Google’s bid to buy online ad giant Doubleclick. Microsoft said it would give too much power to Google.
But now, that’s a done deal, and Google’s the one complaining about Microsoft’s power. Google’s worried that Microsoft, with its desktop chokehold, could make Yahoo the dominant search engine.
Ken Wilbur: Google would rather have a weak sister in the industry than a consolidated Yahoo and Microsoft.
That’s marketing professor Ken Wilbur of the University of Southern California. He says a combined Microsoft and Yahoo could end up driving down the cost of online advertising.
Wilbur: And if you allow the second and third players to get together, since they are such distant second and third players, they might provide effective competition for the market leader — Google in this case.
Not like Google will buy that any time soon — they’re poised for a fight.
In Los Angeles, I’m Lisa Napoli for Marketplace.
Marketplace is on a mission.
We believe Main Street matters as much as Wall Street, economic news is made relevant and real through human stories, and a touch of humor helps enliven topics you might typically find…well, dull.
Through the signature style that only Marketplace can deliver, we’re on a mission to raise the economic intelligence of the country—but we don’t do it alone. We count on listeners and readers like you to keep this public service free and accessible to all. Will you become a partner in our mission today?