Hannah Montana movie rocks Disney

Lisa Napoli Feb 5, 2008
HTML EMBED:
COPY

Hannah Montana movie rocks Disney

Lisa Napoli Feb 5, 2008
HTML EMBED:
COPY

TEXT OF STORY

Doug Krizner: Disney reports quarterly earnings this afternoon. Poor performance of Disney’s theme parks may hurt the bottom line. But as Lisa Napoli reports, the Mouse House has an ace in the hole that’s sure to boost revenue the next time around.


Lisa Napoli: This is the sound of crazed Hannah Montana fans at one of her concerts. But it could be parents screaming for joy that Disney’s extended the run of the tween idol’s 3D concert film for another week.

Or Mouse House executives thrilled about the movie’s record-breaking performance at the nation’s 3D theaters.

Carl Diorio: That it was just this big, $29 million big, was perhaps not quite envisioned.

That’s Carl Diorio of the Hollywood Reporter. He says Disney’s overall movie strategy seems to be working.

Diorio: They decided to do fewer movies, but the movies that they did do would be very much in keeping with the traditional historic Disney model.

Like the Christmas hits, “National Treasure” and “Enchanted.”

Whether those can offset the effects of the writer’s strike and dipping theme park attendance, we’ll see later today.

In Los Angeles, I’m Lisa Napoli for Marketplace.

We’re here to help you navigate this changed world and economy.

Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.

In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.

Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.