Hook, line and sinker brings us this week’s Marketplace Money buzzword: Bait and switch.
Bait and switch is a fishy sales tactic. The seller lures you in with the promise of a product, perk or feature that seems like quite a catch. Then, when it’s time to close the deal, the terms, conditions or products suddenly change. This week, New York’s Attorney General Andrew Cuomo accused computer giant Dell of bait and switch advertising. He says Dell reeled in customers by dangling pledges of zero percent financing, then raised the rates upon purchase.
Dell denies the charges. Now it’s up to their lawyers to get ’em off the hook.
We’re here to help you navigate this changed world and economy.
Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.
In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.
Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.
You make our
Support nonprofit news you love with a gift today.