SCOTT JAGOW: Toyota made it official yesterday: it’s building a billion-dollar plant in Mississippi. Nancy Marshall Genzer has more.
NANCY MARSHALL GENZER: The Mississippi plant will be built in Elvis country, near Tupelo. Peter Brown, of Automotive News says rural workers will fit into what the company calls the “Toyota Way.”
PETER BROWN: They drive out inefficiency, and it’s nice to start with people with a clean sheet of paper when you’re doing that.
The Mississippi workers will be making Highlanders, a sport-utility vehicle.
Haven’t SUV sales been falling? They were, but Western Michigan University’s K.C. O’Shaughnessy says they bounced back when gas prices fell.
K.C. O’SHAUGHNESSY We like big trucks. You know, I think certainly the SUVs will get smaller. But I don’t think they’re going away.
Toyota’s Highlander is billed as a mid-sized SUV. It comes as a hybrid, but Toyota doesn’t plan to build any hybrids in Mississippi.
In Washington, I’m Nancy Marshall Genzer for Marketplace.
We’re here to help you navigate this changed world and economy.
Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.
In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.
Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.
Give today and get our limited edition tote.