Bringing back Orville Redenbacher

Scott Jagow Jan 12, 2007

TEXT OF STORY

SCOTT JAGOW: Let’s take a ride in the way-back machine, shall we? We’ll set the dial to 1976.

[ Commercial: “Hello, I’m Orville Redenbacher from Valparaiso, Indiana and this is 4 ounces of my Orville Redenbacher’s Gourmet Popping Corn.” ]

This was Orville Redenbacher’s first commercial.

He died in 1995, but the company that makes his popcorn is bringing him back to the television.

ConAgra Foods will roll out a new ad during the Golden Globe Awards Monday night. It’s a digital recreation of this 30-year-old spot.

[Commercial: “Look at mine! It’s blowing the top right off the popper. My Gourmet Popping Corn pops up lighter and fluffier than ordinary corn. Eats better too.” ]

Or his name isn’t Orville Redenbacher.

There’s a lot happening in the world.  Through it all, Marketplace is here for you. 

You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible. 

Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.